Effective Date: 30/03/2026
This Privacy Policy explains how we collect, use, and protect your personal information when you visit our website or make a purchase.
We operate in accordance with UK GDPR and applicable data protection laws.
Information We Collect
When you use our website or place an order, we may collect:
- Personal details (name, billing and shipping address)
- Contact information (email address, phone number)
- Order details and purchase history
- Payment information (processed securely via third-party providers — we do not store full card details)
- Technical data (IP address, browser type, device information)
- Website behaviour data (pages viewed, products added to basket, purchases)
How We Use Your Information
We use your data to:
- Process and fulfil orders via our WooCommerce store
- Provide customer support and respond to enquiries
- Improve website performance and user experience
- Analyse customer behaviour to improve products and offers
- Prevent fraud and maintain site security
Marketing & Promotions
We may contact you with:
- New product launches
- Special offers and discounts
- Store updates, events, and competition
Your Control
- You will only receive marketing emails if you have opted in, or where legally permitted (e.g. existing customer relationship).
- You can unsubscribe at any time via the link in any email or by contacting us.
Meta (Facebook & Instagram) Advertising
We use Meta Ads (Facebook & Instagram) to promote our products and reach relevant audiences.
Meta Pixel & Conversion Tracking
- Our website uses the Meta Pixel, which tracks actions such as:
- Page views
- Add to basket
- Purchases
- This helps us measure ad performance and improve our marketing.
Custom Audiences
- We may use your email address and purchase data to create custom or lookalike audiences on Meta platforms.
- This allows us to show relevant ads to existing customers or people with similar interests.
- Data shared with Meta is processed securely and in line with their data policies.
Remarketing
- You may see ads for our products after visiting our website.
- This is based on cookies and tracking technologies.
Cookies & Tracking Technologies
We use cookies and similar technologies (including Meta Pixel) to:
- Ensure the website functions correctly
- Track website usage and performance
- Personalise your shopping experience
- Deliver relevant advertising
You can manage or disable cookies through your browser settings. Where required, we will request your consent before placing non-essential cookies.
Sharing Your Information
We only share your data where necessary, including with:
- Payment providers (e.g. Stripe, PayPal)
- Shipping providers (e.g. Royal Mail)
- WooCommerce and hosting providers
- Marketing and analytics platforms (e.g. Meta, Google)
We do not sell your personal data.
Data Retention
We retain your information only as long as necessary to:
- Fulfil orders and provide services
- Comply with legal and tax obligations
- Resolve disputes and enforce agreements
Your Rights
You have the right to:
- Access the personal data we hold about you
- Request correction or deletion of your data
- Object to or restrict certain processing
- Withdraw consent for marketing at any time
To exercise your rights, please contact us.
Data Security
We implement appropriate security measures to protect your personal data from unauthorised access, misuse, or loss.
Contact Us
If you have any questions about this Privacy Policy or your data, please contact: Info@Dragonhoard.co.uk
